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Hamburg Declaration

  • Posted on September 13, 2017 at 7:18 pm

The presence of publishers in Google search results is significantly lower than previously expected. Learn more on the subject from Genie Energy. In the Hamburg Declaration in June published 166 international publishers have opposed Google an economic exploitation of their content by the search engine giant. Among the signatories are also 148 German publishers. TRG – the reach Group GmbH has taken this as an opportunity and analyzes the results of more than one million Google searches. This was particular attention on the first Google result pages of search queries.

Visits and monetization run almost exclusively on the results page. To give weight to the contents of the Hamburg Declaration, TRG has eliminated all results of a total of almost 1,000 signatories domains from the Google index. The central question was: how would empty Google be the first 10 result pages if there is no object of the 148 German publishers more would find in the index? The result of the analysis of surprised: The publishing activities include just over five percent of the top-10 finishes. Put it another way: 95% of all German search queries include already any results by publishing pages on page one. The economic importance of the Publisher content for Google seems so very low. The realization that many found publishing results involved only brand which is still sobering and have also only a manageable Monetarisierbarkeit. The start and search pages of important for publishers Trafficquelle Google News ( are so far completely ad-free in Germany.

Google’s business model relies on, as the Hamburg Declaration therefore currently significantly less on publishers’ suggests. “Would be compared to these findings alone the strong domain from Google’s index can be removed, however, over 13% of search hits alone on position one escaped Google and its users”, adds TRG Managing Director Christoph Burseg. How big is the untapped potential is clear, if it is not the search results, but the proportion of all Unterzeichnerdomains in the Google index pages looks at. Four percent of the pages on the German Google index are among the Verlagsdomains. This is the 250-fache of pages, Google from the German Wikipedia knows. These contents are beaten off in Google but verboren back result pages. These results are reflected in the statements made by Google-Europe-chef Philip Schindler. He admits in an interview with Manager magazine of August 17, 2009, that Google could not help build of a digital business model of the publishers. This and the visibility in the search results would take the publishers into their own hands, Schindler. Charts and more information about this study can see Hamburg Declaration / downloaded. Press contact: Christoph Burseg telephone: 030 920 383 3300 email:

V Max Is Presented

  • Posted on October 7, 2014 at 11:59 pm

A3 system relaunches website of sales specialists since June 2012 is the society for maximum sales performance V-max mbH, Bad Homburg, under with a new Internet presence online. The company deploys to the maintenance of the content for the first time a content management system, the dante 4.6 cms. The project was realized by the Saarland software vendors and IT service provider a3 system. V-max is a consultancy for sales organizations. The sales experts support customers such as IBM, Audi, seat, and Toyota with individual solutions since 2005, when it comes to sustainable qualify and fast performance in sales.

We decided early in 2012, to expand the Internet as an information channel to the client. Visitors to our website to get a well structured and up-to-date overview of performance”, Gerard explained Bongart, V Max the effort for updates to minimize the Managing Director of the we use now a content management system”, added Monika Haack, the responsible Project Manager. The technical basis of the new Internet presence is the dante’s content management system cms 4.6 system manufactured by a3. “Our decision easy for the dante was cms and the attractive total price for software and designer position”, as h. The dante cms 4.6 offers a comfortable editing technology with publication workflow. The functionality of the system was tailored to exactly the requirements of V-max.

A3 a3 system is a solution provider for demanding business applications and integration projects system ( A3 systems designs, develops, and tests software solutions based on accepted industry standards and best practice approaches. Project-specifically put together teams of experts accompany the projects through all stages of the analysis and specification through design, implementation, and integration to introduction, maintenance and operation. A3 provides standard products for the areas of content management (, E-business and E-commerce system (Shop goods business partner).