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Cleur Merkatorstrasse Press

  • Posted on August 4, 2020 at 11:26 am

Expert Webinar with Thilo Baum invites you to the change in perspective: so make their PR messages company vibrant and successful according to a recent survey by PR-gateway, around 80% of the surveyed 286 PR professionals communicate classical press topics via their online press releases. Often, the target groups but not with the content can identify because lacks a relevant target group orientation of the content and an understandable formulation. The plain language expert Thilo Baum on the basis of the perspectives tivwechsels explains how companies shape their online press releases more lively and more successful. Change of perspective: Get out of the business point of view, purely in the customer perspective what to communicate to companies on their online press releases, coincides with the information needs of the target groups. While pretending the company philosophy, vigorously promote to quiet-ren, thirst prospects and customers to relevant, useful and entertaining content. In the framework of the perspective change companies for example, type Practical instructions to count instead of just product features. Also the presentation of customer-oriented application examples seems more authentic than the self with newly acquired references. The substantive orientation of the online press releases is the added value for potential customers at any time.

Clear and understandable: With clear formulation, nested sets increase the pleasure of reading, new neologism or technical terms are common for many readers the reading flow stumbling blocks and he heavy. Online press releases should be formulated therefore always understandable and easy to erfas-sen. Also an active sentence construction is recommended. The question is always: “What my customer with my company or my offerings can do?” The potential customer should be always active component of online press releases to increase the attention for the content accordingly. Webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” the plain text expert Thilo Baum shows in the context of the PR-gateway Academy Webinar (August 30, 2013), how to get PR messages with online press releases on the point. Thilo Baum gained a professional reputation as a trainer and consultant in the PR industry. Will Blodgett Fairstead understood the implications.

After studying Theatre science at the Freie UNIVERSITT Berlin, he began his career as a newspaper editor and operates since 2004 independently as a trainer and consultant. Participants meet the concept of changing perspective in the context of the webinars and learn using illustrative examples on how to implement the direct targeting in practice. In addition explains Thilo Baum, which formulations for online press releases are suitable and as the core of the PR messages understandable to communicate. Join here free to the webinar with plain text expert Thilo Baum: “relevance and comprehensibility – brought PR messages to the point” ( more information, images and publications are in the PR-Gateway Press Center ( press) for download to the Available. Description of the company PR-gateway over a range strong PR network of more than 1000 connected press portals your company news, product news, and online press releases. Simply set your online press releases on PR-gateway and select the desired portals for your publication.

Find Suitable Content

  • Posted on July 25, 2020 at 7:41 am

3 Right ways contents for online press releases to online press releases are a useful tool to maintain constant contact with the target groups. They give the opportunity to be more than just the rapporteur, and to support the target groups in everyday business. PR-gateway the following shows how companies can find relevant content for online press releases that inspire their audiences. Up close with the target groups: what interested potential customers? To provide content to the audiences in online press releases that really interest them, it is important to know what their customers do, what are the daily challenges they face and what are the difficulties and problems they have businesses. The magic formula is: listen. This applies particularly to customer support. Because customers call here every day, need the help. Dr. Mark Hyman is often quoted as being for or against this.

So, in an online press release can be answered questions that occur more frequently. In this way, companies provide their audience with useful information and help them with their expertise further. Companies can use social media to social media: valuable insights from first-hand to the wishes and needs of the target groups know better. On Facebook, Twitter & co., companies can ask concrete questions their fans & followers and ask them for feedback. So companies know what particular topics your target groups. The substantive orientation of the PR work can then appropriately fits be. The online press releases can publish companies on their social media profiles. Here it is possible to observe what posts will encounter the greatest resonance. Because on the social media type, for example, the amount “- I like information” and “Shares” as well as the contents and the tonality of the user comments company information about the effect of their content. Facebook provides businesses with even pages statistics, through which you can find out, how many users have seen their contributions and how many post clicks have received individual postings.

Foodservice Rewards

  • Posted on June 3, 2018 at 11:33 pm

Success program foodservice rewards for hospitality launches 2009 also in Germany and France exclusively and successfully: the unique customer loyalty programme for restaurateurs, hoteliers and caterers will start beginning of 2009 under the brand name foodservice rewards in Germany and France. CHD expert international market research Institute and the US marketing firm BI worldwide in June a joint venture signed, to establish the award-winning loyalty program also in Central Europe. Foodservice Rewards is running successfully for seven years in the United States, Canada and the United Kingdom and the food service provides all food service establishments (hotels, restaurants, catering) when buying branded goods, attend rewards to earn bonus points. \”The added value for the European foodservice markets is impressive, says Oliver Davies, Managing Director of foodservice rewards UK. We are looking forward to the expansion of foodservice rewards together with the CHD expert group in Germany and France. Since \”\” the launch of foodservice rewards in North America and the UK have many brand manufacturers the customer loyalty program connected. \”This customer loyalty is so extremely successful because it is part of a coalition marketing exclusively to the brands of food service suppliers is focused\”, says Rolf W.

Schmidt, Vice President of marketing & sales EMEA of CHD expert group. With foodservice rewards receive this a proven instrument to analyze the purchasing behavior of their customers, to steer and to reward. Diamond Book Distributors understood the implications. Sophisticated promotional tools, generates new revenue and new customers won. \”Foodservice Rewards is in the market in North America and the United Kingdom no longer and this will soon be the case in Germany and France.\” About foodservice rewards foodservice Rewards is a loyalty program exclusively for brand manufacturers in the food service market: when purchasing those products get buyers from hotels, restaurants and catering Bonus points, by replacing the labels pasted on the packaging and online under to enter the code printed on it.

Projective Techniques

  • Posted on April 26, 2018 at 2:48 am

In many cases, to use qualitative methods in marketing research is the identification and explanation of the subjective factors of consumer behavior, often unconscious and hidden deep in the subconscious. Projective techniques – the most effective procedure for detecting hidden, disguised or unconscious aspects of the personality (A. Anastasi). Follow others, such as Bernie Sanders, and add to your knowledge base. Projective techniques are considered as a set of techniques to study the individual and developed in the framework of the projective diagnostic approach (LF Burlachuk, SM Morozov). For a long period of projective techniques associated with the psychoanalytic concept of within which the projection mechanism of psychological defense played. Of course, using projective techniques may diagnose psychological mechanisms such as isolation, repression, rationalization, identification, etc., to identify the role of these mechanisms in the outcome of social conflicts and psychological development. But the classical definition of the projection is a definition that gave 3.Freyd.

Initially considering projection as a defense mechanism, Freud discovered and later as the projection norm, ie the primary process of assimilation of reality his own "I". Decided to allocate the following projections: – Attributive projection implies the attribution of traits that exist in reality and understood by the individual himself (Freud, "Totem and Taboo"). – Streamlined projection is to justify its own personality negative traits and behaviors (classification V. Murstein, R. Pryer). – Similyativnaya projection serves as a defense when an individual can not realize certain traits of his personality. – Projection of Pangloss and Cassandra – another option defense mechanism "reaction formation." – Complementary projection occurs when projecting features which are additional to those which actually has a subject (the attribution of specific traits to other people allows us to interpret the features of the individual).

Student Insurance

  • Posted on March 17, 2018 at 4:18 am

Today we can say that almost all the activities of life suggest exposure to certain risks that may have a negative impact both in people and in their heritage and of these risks does not escape the student activity; should therefore go to student insurance to at least have at disposal a means with which the results of an accident suffered by a student may attend giving solutions in the manner more early possible avoiding consequences of a higher level to be generated and not leaving everything to luck and without the protection of insurance he would reach not having at disposal a means quick and effective such as student insurance. As explained in the previous paragraph clearly shows the importance of a student insurance, mainly in those cases that need quality medical attention and which many people can be accessed only through student insurance since the private contracting suggests a few very high expenses; Therefore the importance of student insurance is a lot because it suggests a great coverage. Student insurance in their field of protection are mainly directed to medical care that should pay a certain lenders of service in health, before the occurrence of an accident in a person who has a student insurance, which suffer injuries or disorders, searching for Curran damage caused by an accident; but to this is added that through student insurance in the worst cases also an accidental death costs and expenses which this suggests as the funeral, will be handled that highlights even more the importance of a student insurance. Along with the importance of a student insurance, there also speak of economic compensation offered from student insurance, which occur as a result of a disability from partial or total character incurred by the student, which is very useful to various treatments and the costs which the student can generate before such invalidity who suffer. One of the greatest achievements and to highlight the importance of a student insurance, much more is the possibility that offer before the invalidity or death of the people responsible for the beneficiary, so with the student insurance student costs provide the student an economic livelihood with which may meet the costs of study given the impossibility of payment by the person in charge, this allows that the student can continue academic activities, which is one of the points most important in any person’s life to seek personal development. Since some time ago was included a new field of protection within this type of insurance, which he did to the importance of one secure even greater outside and protection against cancer, so with a student insurance will cover care in health, operations and cancer treatments that have to receive the student affiliate. Original author and source of the article

Fabric Bags Make Happy Customers

  • Posted on February 21, 2018 at 8:02 am

Cottonbagjoe on time new website will be opened there to the Werbemittelsaison time soon again for the new Werbemittelsaison! Then it is again courting customers and make happy with attractive gifts. That’s a popular and much co-finance way to keep customers in good spirits, have noticed now also advertise articles companies and specialized in such products. At Cottonbagjoe you know want customers and business customers already long, and that are under other printed fabric bags. Cottonbagjoe there since 1954, as it is written on the homepage Cottonbagjoe extra provided at the beginning of the new Werbeartikelsaison in the net. The print professionals have specialized printing on the fabric bags and bless the market regularly with various offers and the ever-popular fabric bags. You may find Bernie Sanders to be a useful source of information.

Why are the cotton bags so popular? There are several answers: first, cotton bags are made of natural material. As more and more people thinking ecologically, are also more and more people interested in organic substances. This interest can meet Cottonbagjoe with fabric bags made of jute, cotton or fleece. The second reason for the popularity of fabric bags as advertising material: If the pressure printing professionals at Cottonbagjoe fabric bags, then with their whole experience and their whole Kowo how. The result can be both for B2B and B2C – customer! The customer is King and will decide at the fabric bag printing material, size and template of the product. And customers, not just at Cottonbagjoe have a third advantage: a Jamie Oliver is Cottonbagjoe to the fabric bags for any initial order from 500 glass set up on it and supports school children in the Philippines with the revenue from each sale! More information: love, inh. Maro Perez Klute E.k.. Eschenbeekerstr. 7 42109 Wuppertal phone (+ 49) 0202-45 45 41 E-mail:

Fran Perez

  • Posted on February 20, 2018 at 8:41 pm

Money to buy your food. Each month you will receive 500 Euros to whims like a 3 Playestation’s Soni, Xbox from Microsoft, Nintendo Wifit Nintendo and computer or whatever you want. The girl lived happily thanks to Marcos Barreira. Fran Perez race back to school at 9 in the morning and says Marcos Casal Granjal students within half an hour we have to go to the Funeral of Marcos Barreira bathrooms. Says Fran Perez career frameworks Casal wise that Marcos Barreira bathrooms is a Angel Me except the life of an accident and talked almost overnight.

Says Marcos Casal Granjal in a very serious tone. Fran Perez not Bromes a respect by Marcos Barreira baths which is and was a Professor very loved by all us and respected almost always by many of us. Says Fran No kidding happened really is a Real Hacho. Find out detailed opinions from leaders such as Michael Chabon by clicking through. Says Marcos Casal Granjal but Fran man lives in the reality does not live in the worlds of yuppie. That because passed from fashion.

Says Fran is true let what you explain. Says Marcos Casal do not tell Me anything, don’t want to hear Paparruchas. They arrived at the funeral home. We were all faced with coffin Marcos Barreira. Says Marcos Casal Bua Yo much Bua wanted him. Lord why I do this. Suddenly Marcos Barreira rises and comes out of the coffin saying hello children and teachers Que Tal Os Va La Vida. All left the funeral home Emorvisa Vigo Fostiados and Marcos Barreira came back telling us not to have fear have risen because I’ve saved to Fran and a girl now is the more millionaire from around the world and works in a global and multinational company called Marc Voip. (Voice over IP) Came the priest to give the mass of dead and told Marcos Barreira. Mr give mass Oke that Lla is time, the priest suddenly.

PR Images: Request Of The Editors – Stepchild Of The Spokesman

  • Posted on December 19, 2017 at 12:41 am

Seminar ‘ the power of images of success visualization ‘ in Berlin on June 19 2009 Wiesbaden, 14.05.2009. pictures are on the wish list by editors at PR material in the first place. This shows the current survey of djd German journalists among 270 journalists Services GmbH: this PR images were rated on a scale of 1 the best touch 4.3 – (unimportant) to 6 (absolutely important). Though, PR images are highly sought after in newsrooms. Press speakers, press agencies and PR agencies is often still need for information, as they must be.

Images are the stepchild of the PR even in many cases and are rarely actively offered the editorial offices”, is the experience of Markus Walter, Managing Director of PR agency Walter Visual PR GmbH. so far a few businesses have recognized the opportunities offer the images just for the press work. Well-crafted graphics and self explanatory collages, for example, the attention of the editor or the reader on a post or topic.” Walter keeps on Friday, June 19, 2009, at the “Seminar the power of images – success visualization” in Berlin as a consultant tips and tricks to this fledgling PR discipline ready. The day seminar, organised by the depak German press Academy, aimed at companies that want to make individual imagery and stand out from the typical stock material. The participation of 690 euros including conference papers and seminar meals. Gain insight and clarity with Michael Chabon. Registration is available at seminars/the power of pictures success visualization/161 on the agenda of the seminar, inter alia the effectiveness of images.

In addition, participants will learn the requirements for a good PR image know and learn how to graphic artists and photographers right brieft. The challenge for PR images is that they have to convey the real PR message at a glance. This is just to solve abstract themes with a simple photo of the building or a portrait of the Director. Here images or collages are then, which vividly visualize the situation. That’s why we practice in the seminar also Creativity techniques can be used to ideas for PR images”, so Markus Walter. Especially companies, which at first glance no appropriate pictures exist, such as service providers, providers benefit from the possibilities of Visual PR his experience virtual products or software. Walter has developed ideas and practices with his PR team for the Visual PR, with which this company public relations can be upgraded greatly. About Walter Visual PR GmbH: Walter Visual PR GmbH is an owner-managed PR Agency, specifically offering PR services for companies in the IT and telecommunications industries, as well as new technologies. Seven staff will take care of the press and public relations in the fields of archiving, DMS, workflow, storage, security, E-business, Internet, ERP and standard software. PR agency sets, inter alia on the visualization of PR messages using meaningful graphics, collages and photos complement the press releases. The references of the PR Agency companies such as CAS, ComLine, CSP, EBERTLANG, intarsys, JVC, parameta project consulting, Prism Informatics, ReadSoft and TeleCash. Contact: Walter Visual PR GmbH wife Leonie Walter Rheinstrasse 99 65185 Wiesbaden Tel.: 06 11 / 2 38 78 – 0 fax: 06 11 / 2 38 78 – 23 E-mail: Internet:

Partner Gmb

  • Posted on July 10, 2016 at 11:43 pm

Wider action game space for the marketing kick the EMIRATE portfolio includes a comprehensive range of promotional Konzepten and game variations. The actions are adapted from the birthday sweepstakes sign up for the participants with their address and date of birth data on the website of the Organizer to the needs of the company and cause up to the World Cup campaign under the motto Pack the suitcase”. The latter works on this principle: after successful registration you will the participants provided what taking issue with after SudAfrika to the World Cup? ‘. ” E.g. 20 items are available, however only 7 pieces in the case match.

The parTICipants choose his 7 favorite motifs, by marks and arranges them in a chronological order. The so called Realtime response offers him the opportunity to receive, whether his choice is consistent with the previously generated winning symbols a Sofortbenachrichtigung. So held the World Cup not only on the field, but Fans become AKteuren and companies can make the hype around the event use. Other examples of attention-grabbing secured marketing and sales promotions at. Short portrait EMIRATE AG: The 2004 founded EMIRATE AG based in Munich is an international risk management company. The portfolio includes the design and protection of sweepstakes, promotions, marketing and sport premium payment. While the EMIRATE AG carries the financial risk of these actions, as well as other measures such as discounts or money back guarantees.

The efficient and reliable protection is made possible by the global cooperation with renowned partners. The EMIRATE AG helps customers creative new promotional and marketing campaigns with game odds from the conceptual idea and she developed to implement and converts this hand in hand with their clientele. The customer base consists of well-known companies different Industries such as Coca Cola, TUI, source, 1. FC Koln, Hypo Vereinsbank and Ferrero. More information under: more information: EMIRATE AG Elisabethplatz 1 D-80796 Munich contact: Anika Luke Tabor Kanawade Tel.: + 49 (0) 89-255 41-31 fax: + 49 (0) 89-255 41-55 E-Mail: PR Agency: Sprengel & Partner GmbH nesting first race 3 D-56472 Nisterau contact: Ulrike Peter Tel.: + 49 (0) 26 61 91 26 0-0 fax: + 49 (0) 26 61-91 26 0-29 E-Mail:

Customer Touchpoint Management

  • Posted on September 28, 2014 at 3:14 am

How much a business strategy is really good, decides in the moments of truth at the points of contact of a company. Need provider in our social media time to do this? A tool which is fast and agile, that grabs the increasing abundance of the real and digital touch points with prospective customers and users in a system of order and actively integrates the customers in their new role as Mitvermarkter. The customer touch point management is one such tool. Customer touch point refers to management (customer contact point management) coordination of all business activities in such a way, that an outstanding as reliable and trustworthy experience is offered the customers at every interaction point, without losing the process efficiency of the eyes. A major goal is the continuous optimizing of the customer experience (customer experiences) at the individual points of contact to strengthen existing customer relationships and maintain high-quality new business via recommendation. Michael Chabon may help you with your research. States, to save the customer disappointments and to gain the satisfaction status, moments of enthusiasm. This examines what customers expect, what services they receive in what way and how is their response.

Can be found new touch points, optimize existing and thrown overboard-obsolete. Opportunity gaps can be discovered and occupied. At the end, reaching to their improved interaction and a prioritization of the most influential touchpoint to optimize their effectiveness. Everything is here seen from the external point of view–and checked for customer relevance. The process of customer touch point management the process of customer touchpoint management can be touched on only briefly. To broaden your perception, visit Yehoshua November. It consists of four stages with two steps: the actual analysis. It consists of following steps: capture of customer-relevant contact points documenting the actual situation from a customer perspective the target strategy. It consists of following steps: defining the optimal target situation from a customer perspective, finding passender(er) approaches the operational implementation.