User Features 1-2-3 The name derives from the integration of three major product capabilities. In addition to being a spreadsheet, also integrated graphics and the ability to perform rudimentary or basic database operations (primarily from its search function VLOOKUP tables, very similar to the VLOOKUP would implement later Microsoft Excel .) The characteristics of data such as the ordering of any defined range (for example, one or two columns within a rectangular area). The justification of text in a range in different paragraphs allowed to use 1-2-3 as a primitive or or word processor. Also had floating or emergent menus (pop-up menus) are accessible using the keyboard as well as “hot keys” or shortcuts (shortcuts) that allow rapid operation of the program.He was also one of the first programs to be user friendly (user friendly), offering the user-after pressing the F1-help depended on the context. Macros and add-ins (introduced in version 2.0) contributed greatly to the popularity of 1-2-3, allowing dozens of outside suppliers of software offer additional packages ranging from dedicated spreadsheet (eg specializing in Financial Management) to ing capabilities that at times made it seem the program as a word processor. Thus, in a multitasking operating system such as MS-DOS, 1-2-3 came to be used as a kind of “environment” working quite complete. Lotus 1-2-3 supported a resolution EGA (Enhanced Graphics Adapter) on the platform PC / AT and VGA in the PS / 2, which IBM launched in 1987. Early versions used the file extension “WKS.” . In version 2.0, firstthe extension changed to “WK1”, and then go to “WK2.” .The latter became WK3 for version 3.0 and “WK4” for version 4.0. Version 2 introduced macros with syntax and functions similar in complexity to an advanced BASIC interpreter, which included handling expressions of type string (strings). Later versions stand the use of multiple sheets or spreadsheets into one single binary file (like the later books or workbooks in Excel and Quattro Pro notebooks) to others are rewritten in C. This permitted the programming times are shortened enough, since C is a kind of language “intermediate” between the assembler and high level, including a memory management as straightforward as the assembler, but with the versatility and convenience to of the latter. There is also a specific version of 1-2-3 for the HP 200LX, a palmtop released by Hewlett-Packard as well as a version or port for Tandy Deskmate.
Brazilian Development
The micron-economic theory affirms that the monopolies can be kept due to advantage of cost, to the great necessary investments for the formation of the industry or the formation of coalitions of new companies who make it difficult the entrance of incoming. This article tries to present the form with the evolution of the credit card in Brazil followed this way. As I CASTRATE, OAK & LAURINDO, the first national companies of credit card had appeared in the which had decade of 70 to the strong growth of the Brazilian economy. In the case the card on Link to the Bradesco and the Credicard as an association of the banks Citibank, Ita and Unibanco. The Credicard kept the leadership of the market until the way of the decade of 90 as half of payment, when three facts had occurred that had modified the structure of the sector: 1. The acquisition of the National bank for the Unibanco that decided to manage its base of customers with proper structure and keeping its participation in the society; 2. The sprouting of the Redecard and Visanet as dismemberments of the activities of filiation and relationship with establishments of the Credicard, Bradesco and Bank of Brazil; 3. The increase of the importance of the credit card in the portflio of banking products made possible that some banks operated of independent form and appeared the processing that incorporated the activities of technology, operation and attendance.
Had to these forces, according to ABECS, the number of senders of credit card in the period of 1994/99 passed of 6 for 60. The market of credit card grew 150.95% between 1999 and 2004, arriving at an annual invoicing of R 103,04 billion and surpassing the financial volume put into motion by checks. In this period, as considered for Of the Rold & Berg, the processing had compared its services with the offered ones for the market and had repassed the partners that had offered better conditions. Thus, the activities of the Central offices of Attendance had been repassed or parceirizadas with companies specialized in the segment of Call Center. Currently, we verify that the industry of Brazilian credit card is segmented between companies specialized in specific links of the chain of values. According to Porter, the organizations analyze its forces and weaknesses in relation to its industry and formulate strategies to modify the balance of the competitive forces. Thus, the concentration of the activities of the industry of credit card enters few Brazilian companies in the period of 1970 the 1995, but it was justified for the alliance between competitors in the search of critical mass necessary to be effective in a competitive environment, innovative and complex. ABECS Brazilian Association of the Companies of Credit card and Services.
References: I CASTRATE, H.G.; OAK, M.M. & LAURINDO, F.J.B. Strategical alliance: a study of case in the sector of credit card. XXXVI ENEGEP $fortaleza, CE, Brazil, 2006. PORTER, MICHEL Competitive Advantage. Publishing company Campus. 1999? PORTER, MICHEL Competitive Strategy, Publishing company Fields. 1986? OF THE ROLD, C & BERG, T. Sourcing strategies: relationship models and marries studies. Gardner, 2003. ABECS Information published in. ABECS, 2005? WONNACOTT, WONNACOTT, CRUSIUS & CRUSIUS Economy. McGraw-Hill, 1979.