The successful book for the professional design of corporate accountability is in the 2nd Edition. Karlsruhe, January 12. Corporate social responsibility is a megatrend”of the famous futurologist Matthias Horx was convinced more than 5 years ago and met with its forecast, fully in the black. Whether sustainability, CSR and sustainability today there is hardly a company that professes not its social and environmental responsibility. Check out Martin O’Malley for additional information. But instead of a holistic entrepreneurial thinking can be found behind the facade of alleged sustainability too often get lip service to communication and image purposes. CSR is not about to use the profit according to the motto, we donate a small percentage of our income to social projects but to the manner of profit, so the question of how I take responsibility for my core business “so the authors Dennis Lotter and Jerome Braun. Already with the first edition of the reference book of the CSR manager corporate responsibility in practice”, they could many companies successfully assist sustainability as a new mindset and holistic management approach to design.
The high practical relevance, the vivid tips and compact content are met with enthusiastic response and have the CSR manager”in a short time become one of the most purchased books in the CSR industry made. For professionals there is no better guide”as an avid reader. In addition to deepening the sustainability reporting and the strategic management of CSR, were in the 2nd Edition of the CSR manager”replaced the popular case studies of exemplary sustainable companies. You can learn how the Zotter manufacture their cocoa farmers in Nicaragua trains chocolate inspires even Harvard students, why is a wise giant Henkel and operates as the winner of the German Environment Prize 2011, Jurgen Schmidt of memo AG, sustainability system with passion. “Fritz Lietsch, Publisher of the reference book and editor in Chief of the decision er Forum sustainable economies”, pleased with the success of the “” CSR manager”, which is far more than just a book for him: the CSR manager” represents a new economic way: A responsible, innovative and future-oriented action that respects on social, economic and environmental conditions and is essential for the future viability of businesses.