Lead to success is knowing who you are going, what are their needs, as do you make decisions to buy, what is important to implement a marketing strategy to promote your site in search engines is to know who your market. And the best place to learn this is with your competition: use a search engine eg Google and look for sites that have been successful and analyze them, this is totally unethical and will be a good guide to what really works. But you can not stop here this is only part of the job the more information you can get will be useful during all stages of design and development of your marketing campaign, a powerful tool are the statistics of your Web site, but do not stay only with the number of visits squeeze that data is where you visit, what time, which pages are more, that come your site visitors, search engines. This can provide you with a lot of work if for example we see that many visitors are coming from a particular search engine could take this information to begin an advertising campaign that form, or if coming from a particular country can orient part of the site to offer more specific products for that sector. For more information see this site: Author.
The important thing is not just have to know the data is also interpreted. The technology factor: We all know that the biggest source of visitors coming from search engines forever so why do we care so much for a nice place, with many images and many animations when in reality what we need is for search engine robots to index us and often do not realize how important it is to find a balance between what we want people to see (a good design, colors, animations, etc.) And a good content that is relevant to the robots, which is why we must take into account the technology that we must apply when developing the site usually the most recommended is to divide the design content and how can we do this? Easy answer is CSS or style sheets this technique is to define the content in a format file and the other.