Brokers start full of euphoria in the new year in Eltville am Rhein, were 2011. The sales mood of intermediaries in the financial services sector has taken a great start in the year 2011 and has climbed to over 6% points compared to the previous quarter to 85.2%. This is the result of the quarterly through intermediary survey of SMARTcompagnie GmbH on behalf of bbg Betriebsberatungs GmbH in Bayreuth. It is gratifying that for the first time since the survey trends II / 2007 over 85% of the respondents agents are again satisfied, motivated or excited for the distribution of financial services. Thus, the economic upswing, public impact is propagated in the media, seems to have arrived also for the end customer and thus in the intermediary market. The positive response of the intermediary is based primarily on the financial results of the year 2010 and the positive forecasts, which have been submitted for the year 2011. Therefore over 50% of the respondents were able to achieve better sales in the last quarter of the year 2010 as yet in the same period of the previous year.
Optimism prevails for the year 2011: about 82% of brokers and multiple agents who are on average around 20 years of experience in the business, look for a slightly to much better sales year 2011. risk prevention remains central speech topic facing the customer address the topics of personal risks such as death or disability, as well as the optimization of insurance protection and private pension plans have a dominant position. The largest sales opportunities in the future see the respondents broker / multiple representatives in occupational disability insurance. The topics follow private long-term care insurance, term life insurance, car insurance and occupational pensions. On the AssCompact trend survey I / 2011 involved about 1,100 agents. Thus, approximately 115,000 parts incorporated in the analysis of the study.