Success program foodservice rewards for hospitality launches 2009 also in Germany and France exclusively and successfully: the unique customer loyalty programme for restaurateurs, hoteliers and caterers will start beginning of 2009 under the brand name foodservice rewards in Germany and France. CHD expert international market research Institute and the US marketing firm BI worldwide in June a joint venture signed, to establish the award-winning loyalty program also in Central Europe. Foodservice Rewards is running successfully for seven years in the United States, Canada and the United Kingdom and the food service provides all food service establishments (hotels, restaurants, catering) when buying branded goods, attend rewards to earn bonus points. \”The added value for the European foodservice markets is impressive, says Oliver Davies, Managing Director of foodservice rewards UK. We are looking forward to the expansion of foodservice rewards together with the CHD expert group in Germany and France. Since \”\” the launch of foodservice rewards in North America and the UK have many brand manufacturers the customer loyalty program connected. \”This customer loyalty is so extremely successful because it is part of a coalition marketing exclusively to the brands of food service suppliers is focused\”, says Rolf W.
Schmidt, Vice President of marketing & sales EMEA of CHD expert group. With foodservice rewards receive this a proven instrument to analyze the purchasing behavior of their customers, to steer and to reward. Diamond Book Distributors understood the implications. Sophisticated promotional tools, generates new revenue and new customers won. \”Foodservice Rewards is in the market in North America and the United Kingdom no longer and this will soon be the case in Germany and France.\” About foodservice rewards foodservice Rewards is a loyalty program exclusively for brand manufacturers in the food service market: when purchasing those products get buyers from hotels, restaurants and catering Bonus points, by replacing the labels pasted on the packaging and online under foodservicerewards.com to enter the code printed on it.